Abstract: Strategic direction decides the rise and fall of dairy industry. China dairy industry has developed rapidly for 30 years and achieved tremendous progress on milk quantity production. But after 2008,the industry has been facing to decide the new strategic direction for future development. It is "A glass of quality milk the revitalization of a nation". Our national research team has established Chinese quality milk producing technology system through nearly 20 years hard exploration. The results showed that with the application of this technology system,protein feed efficiency was improved by 8% to15%,milk fat and protein contents were above 3.5% and 3.1%,respectively,SSC was less than 400000 /mL and TBC was less than 100000 CFU/mL,all of which meet the international quality milk standard. Quality milk development needs national policy support for technology extension and dairy cultural building in the future.

Key words: quality milk; direction of development; nutritional manipulation; dairy cultural building